Marketing & Sales Lab turns curious tweens into confident creators, clever advertisers, and persuasive presenters. Students dive into the exciting world of branding, advertising, and selling—discovering how everyday products grab attention, build trust, and win customers. Through fast-paced games, creative challenges, and real-world examples, kids learn how ideas become brands and how communication, psychology, and storytelling influence what people buy. This class is energetic, interactive, and perfect for students who love creativity, teamwork, and sharing their ideas.

Each day features a clear theme and concrete, kid-friendly challenges. On Branding & First Impressions, students invent a product, design a logo, choose colors and fonts, and test whether their brand looks “trustworthy” or “fun” through a peer voting game. During Advertising & Attention, they break down real ads to see what works, then create their own posters, digital ads, or short video scripts—plus a rapid-fire slogan or jingle challenge. Persuasion & Psychology has students role-play buyer-seller scenarios using techniques like scarcity, social proof, and comparison shopping, followed by a discussion on what crosses the line into misleading marketing. On Pricing, Value & Customers, teams experiment with different prices for the same product, build a customer profile, and redesign features to increase perceived value. The week ends with Pitch Day, where students prepare a 60-second pitch and run a mini pop-up marketplace or Shark-Tank-style showcase, using branding, pricing, and persuasion skills to win over classmates.