E-commerce: Creating Your Online Store (Ages 11–14)
Have you ever wanted to start your own online business? In this hands-on entrepreneurship class, students learn how real e-commerce brands are built—from idea to launch. Young entrepreneurs explore how online stores work, brainstorm product ideas, design a storefront, and learn the basics of pricing, marketing, and customer experience, all while building creativity, confidence, and business-minded thinking.
Daily themes guide students through the full e-commerce journey: they begin by exploring what e-commerce is and choosing a product and brand idea; then design a digital storefront with layouts and visuals; next, create product listings with photos, descriptions, and pricing strategies; build marketing campaigns using social media and promotions; and finish by learning about online safety, ethics, and customer service before pitching their completed online store to the group.
