Keeping Up with the Lemonade Entrepreneurs!

The Lemonade Entrepreneurs embarked on their journey to becoming lemonade tycoons by collecting data on their clients (counselors & teachers). They began by creating a survey to determine their intended populations’ preference in flavor, price, freshness, and ice quantity.

Next, the entrepreneurs took to the testing lab! The campers tested fresh vs. powdered lemonade and even used “test marketing” by allowing counselors to try their concoctions and provide input. They decided to also include sides such as cookies and pretzels.

Finally, it was time for their perfected product to hit the market! The Lemonade Entrepreneurs set up shop in Kent Place School, where there is lots of summer camp traffic. The results of their lemonade expedition was a huge success to say the least. Special thanks to the 90° weather for skyrocketing sales!