entrepreneur

Our campers are learning about how E-commerce makes entrepreneurship accessible to anyone. They’ll learn how to brand and market a product, as well as design the digital storefront. Today they analyzed the marketing of famous brands to use as inspiration. They will learn pragmatic approaches to customer satisfaction and creative marketing campaigns. Equipped with these […]

The Lemonade Entrepreneurs embarked on their journey to becoming lemonade tycoons by collecting data on their clients (counselors & teachers). They began by creating a survey to determine their intended populations’ preference in flavor, price, freshness, and ice quantity. Next, the entrepreneurs took to the testing lab! The campers tested fresh vs. powdered lemonade and […]

Our Ice Cream Shop Entrepreneurs have been busy designing their ice cream shops from the ground up. They are in control of everything, including selecting a location for their shop, determining the shop’s theme, coming up with product names, making interior and exterior design choices, responding to competition, and setting pricing. As part of their […]

This week in Chatham, we have two of the most extraordinary and best teachers in all of International Ivy… Olivia and Jonathan!   Olivia is a true entrepreneur at heart and is teaching Ice Cream entrepreneurship in the morning and in the afternoon channels her inner Barbara Corcoran as she teaches Shark Tank! Olivia was […]